First-party ICP data → intent scoring → personalised nurture.

Programmatic landing pages generated off your feature/benefit matrix.

Usage signals trigger ‘next-plan’ playbooks in email and in-app.

Co-selling automations that surface pipeline gaps for Partner Managers.

Event-driven messaging from trial to retention to win-back.

One source of truth across CRM, billing and product analytics.

Ship one micro-workflow, measure lift, decide.