How Carglass UK Opened a Scalable B2B Partnership Channel Using Hyperpersonalized Outreach - 2 signed deals 6 weeks in
"Manalt engineered one of the most refined outreach systems we've ever seen, deeply personalized, behavior-aware, and aligned with our brand tone. It unlocked a high-level dialogue with partners we couldn’t previously reach.”
From Cold Emails to Strategic Conversations
Carglass UK, part of the global Belron group, was seeking a new avenue for growth: strategic B2B partnerships with insurance providers, fleet managers, and auto servicing networks. But breaking through with traditional outbound? Not an option.
Their team needed a system that could scale outreach without sacrificing personalization, build credibility from the first sentence, and convert interest into pipeline, not just replies.
Manalt’s Solution: Agentic GTM Systems for B2B Expansion
We developed a full-stack, AI-powered outreach system rooted in deep psychological frameworks, GTM data enrichment, and behavior-driven sequencing.
Key System Components
- Multi-layered enrichment engine: surfaced intent signals (job title shifts, funding news, partnership activity) to create hyper-relevance
- Dynamic email sequencing logic: behavior-aware workflows responded in real time to opens, clicks, and timing patterns
- Psychology-optimized microcopy: email hooks tested for urgency, authority, and social proof across touchpoints
- Automated lead routing: qualified replies were routed directly to the right Carglass team via CRM sync and tagging
Results Within 6 Weeks
- Response rate: 4.2× higher than industry benchmark for B2B outreach
- New partnership pilots: 2 signed within 6 weeks
- System time-to-launch: 9 days from intake to first sequence live
- Personalization depth: 2.3× more variable tokens per email than typical SDR outreach
- Manual effort reduced: ~80% of follow-ups handled automatically via behavior triggers
Strategic Value
This wasn’t a cold email campaign, it was an orchestrated entry strategy. One that mirrored human dialogue, aligned with brand tone, and created lasting strategic value.
With Manalt’s system, Carglass UK transitioned from testing outbound to owning a replicable acquisition channel, fully integrated with their GTM infrastructure.
