How SiteUp Doubled Demo Bookings with Hyper-Personalized Outreach

‍The Challenge: Acquisition Bottlenecks in a Fragmented Niche Market

SiteUp offers sleek, high-converting websites for local auto service providers, but even the best tech doesn’t sell itself. Their sales team faced three major roadblocks:

• Low leverage from manual outreach – prospecting was manual, generic, and inefficient.
  
  
• Poor reply rates – emails lacked context, so they blended in with the noise.
  
  
• No clear buying signals – without intent data, targeting felt like guessing.
  
  

And most importantly: their ICP, small business owners in a low-margin industry, was skeptical. Budget-sensitive. Hard to move.

Our Solution: An Agent-Led Outreach System with Unique Psychological Marketing Framework

Manalt deployed a full-stack cold outreach engine using AI agents, real-world business signals, and sales psychology. The system combined:

• Hiring-based & web-signal targeting – We triggered outreach when companies hired marketers or had suboptimal websites.
  
  
• Micro-personalized intros – Emails called out specific site issues, reviews, or missing local visibility signals.
  
  
• Multi-offer testing – From “Free website upgrade” to “Your competitor is outranking you”, we tested 6+ value propositions in real time.
  
  
• Dynamic email flows – Clay + GPT sequences adapted based on opens, clicks, and replies.
  
  
• Rapid setup & launch – Campaigns were live within 5 days, with assets auto-generated from their CRM and Google Maps data.
  
  

The Results (After 6 Weeks)

• Demo bookings: +217% vs. previous outbound campaigns
  
  
• Reply rate: 19.8% on the highest-performing sequence
  
  
• Open rate: 78.4% with localized subject lines including SEO Data
  
  
• Time to launch: 5 days from signal mapping to inbox
  
  
• Cost per SQL: 63% lower than PPC
  
  

Best of all, SiteUp’s outreach system is now self-optimizing, learning from replies, triggering follow-ups with creative assets, and scaling outreach without extra headcount.

What the Client Said

“We’ve tried dozens of lead gen services over the years. Nothing has come close to what Manalt delivered. The system feels like it was built for our market. Replies doubled, demos tripled, and suddenly we’re in the conversations we could never start before.”
Viktor,  CEO, SiteUp

Bottom line: SiteUp stopped guessing, started signaling, and unlocked a scalable new acquisition channel powered by data, not guesswork.

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